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Zitadel targets developers using an open-source identity management platform

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Zitadel targets developers using an open-source identity management platform

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Zitadel, an identity management platform, announced $2.5 million in seed funding to enhance its open-source identity management platform for developers.

According to Florian Forster, cofounder and CEO of Zitadel, the Zitadel platform is designed to help developers integrate identity management into their software, forming the basis for the company’s SaaS product. Forster stated that it provides secure login, authorization, and user self-service, allowing developers to focus on building their business features. Zitadel, however, focuses on providing the required features around access management and user management for B2C or B2B cases.

Passwordless authentication

Passwords are not ideal as they can be lost or forgotten. According to a study, 73% of users reset at least one password every 90 days because they forget it. This explains why more than 60% of employees use the same password for work and personal apps. Although 91% of respondents in a recent survey were aware of the dangers of password reuse, 59% acknowledged doing it regardless. It’s no surprise that passwords have been a popular target for cybercriminals with a report citing that password issues accounted for more than 81% of all cyberattacks.

Passwordless authentication replaces passwords with alternative authentication factors such as biometrics, which may include fingerprints, palmprints, thumbprints, retina or iris scans, or voice or facial recognition. In fact, biometrics are proving to be better than passwords, Forbes reports, not only because they provide greater privacy and security, but also because they’re easier to use across a myriad of desktop, mobile and server devices.

Many enterprise security leaders are still looking for ways to balance trust and responsibility with cost and user experience (UX) when it comes to identity and access management (IAM). Biometric authentication, according to Gartner, offers a better chance of achieving that balance than traditional approaches such as passwords or tokens.

A developer-focused solution

There were several developer-specific challenges the Zitadel team set out to solve: Due to consolidation in the identity market, Forster told VentureBeat in an email interview that “there is currently a lack of developer-oriented identity tools that provide an easy integration into software projects.” As a result, developers might spend a considerable amount of time making their own authentication and authorization systems. Open-source tools written in modern programming languages like Go are also becoming more popular.

Forster claimed Zitadel was built mainly in Go programming language. It provides integrations in many languages and frameworks. This flexibility also allows developers to use the prebuilt capabilities of the company to increase productivity. The company also claims that its capabilities can be used to address open-source projects which were not designed for a serverless or cloud-native environment.

Cloud hosting and self-hosting

Zitadel offers both self-hosted as well as cloud-hosted platforms. Traditional hosting offers many advantages that will make it useful for many years. However, Zitadel claims its cloud-hosted platform allows anyone to create a Zitadel instance in less than five minutes without the need of a credit card.

Also, Zitadel says that its cloud allows users to define the country or geopolitical region in which their data is stored, as part of its continued commitment to give GDPR assistance to its customers. The GDPR is intended to protect personal data and secure data of EU residents and citizens, but it can also be applied to corporations, non-governmental organizations, and universities in countries outside the EU like the U.S.

Competition in identity management

Every user interaction online starts with the user’s identity. Any login must strike a delicate balance between privacy, security, and convenience. There are many companies offering IAM services. Forster stated that Zitadel is the most relevant competitor to Auth0/Okta, Keycloak and Keycloak because they are developers and use a passwordless approach.

Forster stated that Zitadel blends the best of multiple providers in this market. Forster noted that Zitadel was modern and flexible, much like Auth0. He stated that Zitadel is more flexible than Auth0 and users can run Zitadel on any infrastructure. Developers looking for an open-source solution, such as Keycloak, can get an identity management platform that is built on a future-proof technology platform. Forster stated that all of these are possible while supporting a variety of well-known protocols like OAuth, SAML 2.0, and OpenID Connect.

In a press release, Zitadel said it has enhanced the solution’s enterprise-readiness. The new features include multi-tenancy, unlimited audit trails, improved self-hosting, serverless deployment support, and better self-hosting. There is also the possibility to expand Zitadel’s functionality using bespoke WebAssembly codes.

The funding will be led by Nexus Venture Partners and used to recruit the necessary skills and resources to create a community around this open-source project.

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USB logos finally make sense, thanks to a redesign

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USB logos finally make sense, thanks to a redesign


Author: Mark Hachman
, Senior Editor

As PCWorld’s senior editor, Mark focuses on Microsoft news and chip technology, among other beats. He has formerly written for PCMag, BYTE, Slashdot, eWEEK, and ReadWrite.

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Cheaper OLED monitors might be coming soon

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Cheaper OLED monitors might be coming soon


Author: Michael Crider
, Staff Writer

Michael is a former graphic designer who’s been building and tweaking desktop computers for longer than he cares to admit. His interests include folk music, football, science fiction, and salsa verde, in no particular order.

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New Pixel Watch leak reveals watch faces, strap styles and more

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New Pixel Watch leak reveals watch faces, strap styles and more
Google Pixel watch



The Google Pixel Watch is incoming
(Image credit: Google)

We’re expecting the Google Pixel Watch to make its full debut on Thursday, October 6 – alongside the Pixel 7 and the Pixel 7 Pro – but in the meantime a major leak has revealed much more about the upcoming smartwatch.

Seasoned tipster @OnLeaks (opens in new tab) has posted the haul, which shows off some of the color options and band styles that we can look forward to next week. We also get a few shots of the watch interface and a picture of it being synced with a smartphone.

Watch faces are included in the leak too, covering a variety of different approaches to displaying the time – both in analog and digital formats. Another image shows the watch being used to take an ECG reading to assess heartbeat rate.

Just got my hands on a bunch of #Google #PixelWatch promo material showing all color options and Watch Bands for the first time. Some details revealed as well…@Slashleaks 👉🏻 https://t.co/HzbWeGGSKP pic.twitter.com/N0uiKaKXo0October 1, 2022

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Full colors

If the leak is accurate, then we’ve got four silicone straps on the way: black, gray, white, and what seems to be a very pale green. Leather straps look to cover black, orange, green and white, while there’s also a fabric option in red, black and green.

We already know that the Pixel Watch is going to work in tandem with the Fitbit app for logging all your vital statistics, and included in the leaked pictures is an image of the Pixel Watch alongside the Fitbit app running on an Android phone.

There’s plenty of material to look through here if you can’t wait until the big day – and we will of course be bringing you all the news and announcements as the Google event unfolds. It gets underway at 7am PT / 10am ET / 3pm BST / 12am AEDT (October 7).


Analysis: a big moment for Google

It’s been a fair while since Google launched itself into a new hardware category, and you could argue that there’s more riding on the Pixel Watch than there is on the Pixel 7 and Pixel 7 Pro – as Google has been making phones for years at this point.

While Wear OS has been around for a considerable amount of time, Google has been leaving it to third-party manufacturers and partners to make the actual hardware. Samsung recently made the switch back to Wear OS for the Galaxy Watch 5 and the Galaxy Watch 5 Pro, for example.

Deciding to go through with its own smartwatch is therefore a big step, and it’s clear that Google is envious of the success of the Apple Watch. It’s the obvious choice for a wearable for anyone who owns an iPhone, and Google will be hoping that Pixel phones and Pixel Watches will have a similar sort of relationship.

What’s intriguing is how Fitbit fits in – the company is now run by Google, but so far we haven’t seen many signs of the Fitbit and the Pixel lines merging, even if the Pixel Watch is going to come with support for the Fitbit app.

Dave is a freelance tech journalist who has been writing about gadgets, apps and the web for more than two decades. Based out of Stockport, England, on TechRadar you’ll find him covering news, features and reviews, particularly for phones, tablets and wearables. Working to ensure our breaking news coverage is the best in the business over weekends, David also has bylines at Gizmodo, T3, PopSci and a few other places besides, as well as being many years editing the likes of PC Explorer and The Hardware Handbook.

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