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The future of the creator economy in a Web3 world

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The future of the creator economy in a Web3 world

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The creator economy is driving innovation across industries, shifting definitions of work and providing revolutionary avenues for income. This software-enabled economy allows people to make money by producing content via photos, videos or music.

The creator economy is a booming industry, which only skyrocketed further during the pandemic: tech innovation of the past decade has amplified the industry’s possibilities. On the front-end, different platforms like TikTok, Instagram, and Cameo have billions of users the world over, and have provided content creators with impressive revenue streams. On the back-end of the creator economy, supporting tools like Patreon and Kajabi enable creators to produce better content more easily. 

Within the past few months, there’s been an emergence of industry-specific social platforms, even in traditional sectors. For example, Playhouse launched “TikTok for real estate” where users can browse videos of real estate listings; Hammr enables construction workers to showcase their own construction projects on their app.

The creator economy is shifting definitions of work, but it, too, will undergo transformation with the rise of Web3

Shifting definitions of work 

The increasing ability of creators to monetize their content has forced fundamental changes in what “work” looks like. The creator economy, as we know it today, has gone through three phases of evolution:

Phase 1: Traditional economy 

In its purest form, work as it is unilaterally understood as working for a larger organization. In this depiction, employees retain little autonomy over the type of work they do and how they execute it. Historically, this is how most people approach work. 

Phase 2: Gig economy

The gig economy emerged and skyrocketed in recent years. In this economy, employees are able to complete smaller, more manageable tasks on an ad-hoc basis – like working as a food delivery worker. While this model of work improved flexibility and employee autonomy, most workers are still heavily dependent on their employers. 

Phase 3: Creator economy

The creator economy represents a secular shift. In a creator economy, creators do not require a parent company to act as an employer; they are able to work when they want, produce whatever content they please, and have full autonomy over how they monetize their content. This new ownership structure is symbolic of a greater power shift in the employer-employee dynamic. Within the first two economic phases, power resided almost entirely in the hands of the employer. The creator economy, meanwhile, enables individuals creating content to hold onto the power to own and govern their work.

Creator economy in a Web3 world 

The creator economy principles – ownership of work, decentralization, and flexibility – run in parallel with the emergence of Web3. As the world moves closer to the next generation of the internet over the next few years, expect to see increasing overlap between the creator economy and Web3. Here’s what that might look like:

Creator-owned content and platforms 

Creator-owned content is the first iteration of the Web3 creator economy. On current social platforms such as Instagram and TikTok, the company behind the platform owns the content that creators produce. Web3 will enable creators to not only own their content on existing social platforms, but also own a part of the platform they produce and distribute content on. Content can begin to be creator-owned and platform-agnostic through the use of NFTs, which act as proof of ownership and validate the content’s authenticity. 

In the future, creators could own and govern the platforms they engage with based on factors like their following and content quality. This could be made possible through DAOs, member-owned organizations without centralized leadership or governing power. “Ownership” of the social platform would be represented by tokens distributed to creators according to their relevance and impact on the platform. 

Creator-made metaverse platforms

Creators will also play a key role in the metaverse. In addition to participating in it, creators can develop parts of the metaverse with either no-code tools or technical background. This has already started to take shape in existing gaming metaverses, most notably Roblox. On Roblox, anyone can create video games and monetize them directly on the platform. In 2020 alone, creators earned $329 million through Roblox alone. “Metaverse creators” will likely grow to become an active and profitable vertical of the creator economy in the years to come. 

While the intersection of the creator economy and Web3 is still nascent and its future is uncertain, if executed well, the Web3 ethos and emerging technologies could have massive implications – not just for creators but the future of work as a whole. 

The best-case scenario: Web3 will enable a world where people can make a living by producing work that they have direct ownership over without the dependency on centralized third-party organizations that exists today. 

Nobu Iguchi is a cofounder and managing partner at Agya Ventures.

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FIFA 23 lets you turn off commentary pointing out how bad you are

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FIFA 23 lets you turn off commentary pointing out how bad you are
A player shouldering the ball



(Image credit: EA)

FIFA 23 might be the best game soccer game yet for terrible sports fans, as it lets you turn off commentary that criticizes your bad playing.

Now that the early access FIFA 23 release time has passed, EA Play and Xbox Game Pass Ultimate subscribers can hop into the game ahead of its full release. But as Eurogamer (opens in new tab) spotted, they’ll find a peculiar option waiting for them.

FIFA 23 includes a toggle to turn off ‘Critical Commentary’. The setting lets you silence all negative in-match comments made about your technique, so you can protect your precious ego even when you miss an open goal or commit an obvious foul. The more positive commentary won’t be affected. 

Spare your feelings

A player dribbling the ball in FIFA 23

(Image credit: EA)

The feature looks tailored toward children and new players, who don’t want to have their confidence wrecked within mere minutes of picking up the controller. But even experienced players who just so happen to be terrible at the game might benefit.

It’s not perfect, though. According to Eurogamer, the feature didn’t seem to work during a FIFA Ultimate Team Division Rivals match, with critical comments slipping through the filter. Still, who hasn’t benefited from a light grilling every now and then?

Polite commentary isn’t the only new addition in FIFA 23. It’s the first game in the series to include women’s club football teams, and fancy overhauled animations that take advantage of the PS5 and Xbox Series X|S’s new-gen hardware. EA will be hoping to end on a high, as FIFA 23 will be the last of its soccer games to release with the official FIFA licence.

If disabling critical commentary doesn’t improve your soccer skills, maybe building a squad of Marvel superheroes will. Although you might not do much better with Ted Lasso wandering the pitch.

FIFA 23 is set to fully release this Friday, September 30.

Callum is TechRadar Gaming’s News Writer. You’ll find him whipping up stories about all the latest happenings in the gaming world, as well as penning the odd feature and review. Before coming to TechRadar, he wrote freelance for various sites, including Clash, The Telegraph, and Gamesindustry.biz, and worked as a Staff Writer at Wargamer. Strategy games and RPGs are his bread and butter, but he’ll eat anything that spins a captivating narrative. He also loves tabletop games, and will happily chew your ear off about TTRPGs and board games. 

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Google Pixel 7 price leak suggests Google is totally out of touch

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Google Pixel 7 price leak suggests Google is totally out of touch
The backs of the Pixel 7 and the Pixel 7 Pro



(Image credit: Google)

We’re starting to hear more and more Google Pixel 7 leaks, with the launch of the phone just a week away, but tech fans might be getting a lot of déjà vu, with the leaks all listing near-identical specs to what we heard about the Pixel 6 a year ago.

It sounds like the new phones – a successor to the Pixel 6 Pro is also expected – could be very similar to their 2021 predecessors. And a new price leak has suggested that the phones’ costs could be the same too, as a Twitter user spotted the Pixel 7 briefly listed on Amazon (before being promptly taken down, of course).

Google pixel 7 on Amazon US. $599.99.It is still showing up in search cache but the listing gives an error if you click on it. We have the B0 number to keep track of though!#teampixel pic.twitter.com/w5Z09D28YESeptember 27, 2022

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According to these listings, the Pixel 7 will cost $599 while the Pixel 7 Pro will cost $899, both of which are identical to the Pixel 6 and Pixel 6 Pro starting prices. The leak doesn’t include any other region prices, but in the UK the current models cost £599 and £849, while in Australia they went for AU$999 and AU$1,299.

So it sounds like Google is planning on retaining the same prices for its new phones as it sold the old ones for, a move which doesn’t make much sense.


Analysis: same price, new world

Google’s choice to keep the same price points is a little curious when you consider that the specs leaks suggest these phones are virtually unchanged from their predecessors. You’re buying year-old tech for the same price as before.

Do bear in mind that the price of tech generally lowers over time, so you can readily pick up a cheaper Pixel 6 or 6 Pro right now, and after the launch of the new ones, the older models will very likely get even cheaper.

But there’s another key factor to consider in the price: $599 might be the same number in 2022 as it was in 2021, but with the changing global climate, like wars and flailing currencies and cost of living crises, it’s a very different amount of money.

Some people just won’t be willing to shell out the amount this year, that they may have been able to last year. But this speaks to a wider issue in consumer tech.

Google isn’t the only tech company to completely neglect the challenging global climate when pricing its gadgets: Samsung is still releasing super-pricey folding phones, and the iPhone 14 is, for some incomprehensible reason, even pricier than the iPhone 13 in some regions. 

Too few brands are actually catering to the tough economic times many are facing right now, with companies increasing the price of their premium offerings to counter rising costs, instead of just designing more affordable alternatives to flagships.

These high and rising prices suggest that companies are totally out of touch with their buyers, and don’t understand the economic hardship troubling many.

We’ll have to reach a breaking point sooner or later, either with brands finally clueing into the fact that they need to release cheaper phones, or with customers voting with their wallets by sticking to second-hand or refurbished devices. But until then, you can buy the best cheap phones to show that cost is important to you.

Tom’s role in the TechRadar team is to specialize in phones and tablets, but he also takes on other tech like electric scooters, smartwatches, fitness, mobile gaming and more. He is based in London, UK.

He graduated in American Literature and Creative Writing from the University of East Anglia. Prior to working in TechRadar freelanced in tech, gaming and entertainment, and also spent many years working as a mixologist. Outside of TechRadar he works in film as a screenwriter, director and producer.

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DisplayMate awards the “Best Smartphone Display” title to the iPhone 14 Pro Max

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DisplayMate awards the “Best Smartphone Display” title to the iPhone 14 Pro Max

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