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How to avoid SEO penalties in algorithm-stricken industries

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How to avoid SEO penalties in algorithm-stricken industries

When trying to rank on Google through search engine optimization, there are some industries which are far more competitive and prone to algorithm updates than others.

Industries such as casinos, insurance, loans, hosting, and FX are highly competitive, and many SEO practitioners will turn to black hat techniques to secure Page 1 positions.

Google is the most popular search engine used by consumers; it makes regular weekly algorithm changes. As a result, firms may find their initial SEO progress is shot down by a penalty which can ultimately lead to a significant loss of traffic and revenue.

The guide below gives some vital tips when trying to rank in the most penalty-stricken and volatile search results on Google.

Choose a good domain

 When trying to rank for a highly competitive keyword, SEO professionals might look at selecting a domain which is very similar to the ‘big money’ keyword. There is certainly evidence that having a domain with competitive keywords in it will give you an SEO boost. For example, carinsurance.com or onlinecasinos.com

However, in today’s marketing landscape, this is not as essential, and Google looks more at brands rather than just keywords within a domain name.

Firms which have an exact match domain or partial match domain (i.e. loans or insurance is in the domain name), will need to be a little bit cautious, however. This is because there will likely be a higher mention of ‘danger’ words, like insurance and loans, a lot more in the content, the meta-data, and the links acquired.

SEO professionals need to be aware of keyword stuffing, or over-use of sensitive words, their brand’s anchor text as this is likely the first thing Google will look at if they are going to penalize a business.

Strong competitor analysis

 Competitors are a good starting point for any SEO professional. Those which rank on the first two pages of Google’s search results will provide insight into what works and what does not.

Not only can SEOs then emulate the right kind of techniques for said industry, but they can also see who has potentially fallen within the search rankings and been hit most by algorithm updates and penalties.

Since the casino and insurance sectors are known to have their own kind of algorithms, SEO’s working in these markets will need to play close attention to whether the landing page, or homepage, is used to rank. Consideration will also need to be given to URL structures, meta titles, and how frequently is a keyword mentioned on a page.

When looking at URL structures, there may be a specific layout that ranks best for Google. Taking an example below from the loans industry, they use https://dollarhand.com/installment-loans/ instead of ‘loans/installment’ or ‘/installment/loans’.

With language in mind, SEOs will also need to take heed of what kind of rhetoric and language is being used within competitor sights, as well as what links are used.

As a result, looking at competitors is essential for ranking in a highly specialized and competitive industry. Firms which are well established in the market are likely to have gone through the motions and have overcome penalties in the past in order to secure such strong positions.

Using low risk link building strategies

 SEOs assisting firms in more penalty-ridden industries will need to be more careful with the links built and acquired.

For starters, getting brand name links to a homepage is always going to be low risk. Spreading these links across several resourceful blogs and guides, will help build a business up as an authority, while appearing organic.

Linking to homepages and guides is much harder to penalize than if links are embedded within ‘money pages’ of hyperlinked to words like casino or loans. However, firms need to ensure their content is not thin and includes real statistics, graphs and images which validate their resources.

It is important, therefore, for SEO professionals to review what percentage of links go to their organization’s homepage, money pages and guides; looking at competitors and their split can be very useful here. In fact, using tools like Majestic can show you this immediately.

Be cautious with link anchor text

 When choosing the anchor text of a links, SEOs should ideally be on the cautious side. In general, no legitimate site will offer hyperlinks of ‘car insurance’ or ‘best casinos’. Instead, SEOs should look to hyperlink to phrases like ‘find more information here’ or ‘check your eligibility’.

Hyperlinking to phrases which can be actioned – like ‘quotes from $300 per month’ – is also likely to be more effective. Using a mix of these techniques will look more organic within money pages.

The use of synonyms can also be helpful when considering which phrases to hyperlink. The word ‘car insurance’ can easily be interchanged with ‘motor insurance’, for example. Rephrasing is also a popular technique used by SEO professionals – instead of ‘car insurance policies’, try ‘insurance for your car’.

Avoiding abbreviations is also a common technique used by SEOs. Instead of saying ‘VPNs’, ‘virtual private networks’ can be used to anchor text more naturally.

 Patience is key 

Overall, the competitive industries mentioned within this article are so valuable that they attract a lot of attention from SEO practitioners, and this means black hat techniques who are trying to game the system and generate some quick traffic.

Whilst cautious techniques will take several months to have an impact, firms can have peace of mind they you will sustain good quality rankings and traffic and avoid future penalties.

Firms which make sure they look carefully at competitors and avoid overusing the big keywords in their content and links should be good to go!

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USB logos finally make sense, thanks to a redesign

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USB logos finally make sense, thanks to a redesign


Author: Mark Hachman
, Senior Editor

As PCWorld’s senior editor, Mark focuses on Microsoft news and chip technology, among other beats. He has formerly written for PCMag, BYTE, Slashdot, eWEEK, and ReadWrite.

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Cheaper OLED monitors might be coming soon

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Cheaper OLED monitors might be coming soon


Author: Michael Crider
, Staff Writer

Michael is a former graphic designer who’s been building and tweaking desktop computers for longer than he cares to admit. His interests include folk music, football, science fiction, and salsa verde, in no particular order.

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New Pixel Watch leak reveals watch faces, strap styles and more

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New Pixel Watch leak reveals watch faces, strap styles and more
Google Pixel watch



The Google Pixel Watch is incoming
(Image credit: Google)

We’re expecting the Google Pixel Watch to make its full debut on Thursday, October 6 – alongside the Pixel 7 and the Pixel 7 Pro – but in the meantime a major leak has revealed much more about the upcoming smartwatch.

Seasoned tipster @OnLeaks (opens in new tab) has posted the haul, which shows off some of the color options and band styles that we can look forward to next week. We also get a few shots of the watch interface and a picture of it being synced with a smartphone.

Watch faces are included in the leak too, covering a variety of different approaches to displaying the time – both in analog and digital formats. Another image shows the watch being used to take an ECG reading to assess heartbeat rate.

Just got my hands on a bunch of #Google #PixelWatch promo material showing all color options and Watch Bands for the first time. Some details revealed as well…@Slashleaks 👉🏻 https://t.co/HzbWeGGSKP pic.twitter.com/N0uiKaKXo0October 1, 2022

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Full colors

If the leak is accurate, then we’ve got four silicone straps on the way: black, gray, white, and what seems to be a very pale green. Leather straps look to cover black, orange, green and white, while there’s also a fabric option in red, black and green.

We already know that the Pixel Watch is going to work in tandem with the Fitbit app for logging all your vital statistics, and included in the leaked pictures is an image of the Pixel Watch alongside the Fitbit app running on an Android phone.

There’s plenty of material to look through here if you can’t wait until the big day – and we will of course be bringing you all the news and announcements as the Google event unfolds. It gets underway at 7am PT / 10am ET / 3pm BST / 12am AEDT (October 7).


Analysis: a big moment for Google

It’s been a fair while since Google launched itself into a new hardware category, and you could argue that there’s more riding on the Pixel Watch than there is on the Pixel 7 and Pixel 7 Pro – as Google has been making phones for years at this point.

While Wear OS has been around for a considerable amount of time, Google has been leaving it to third-party manufacturers and partners to make the actual hardware. Samsung recently made the switch back to Wear OS for the Galaxy Watch 5 and the Galaxy Watch 5 Pro, for example.

Deciding to go through with its own smartwatch is therefore a big step, and it’s clear that Google is envious of the success of the Apple Watch. It’s the obvious choice for a wearable for anyone who owns an iPhone, and Google will be hoping that Pixel phones and Pixel Watches will have a similar sort of relationship.

What’s intriguing is how Fitbit fits in – the company is now run by Google, but so far we haven’t seen many signs of the Fitbit and the Pixel lines merging, even if the Pixel Watch is going to come with support for the Fitbit app.

Dave is a freelance tech journalist who has been writing about gadgets, apps and the web for more than two decades. Based out of Stockport, England, on TechRadar you’ll find him covering news, features and reviews, particularly for phones, tablets and wearables. Working to ensure our breaking news coverage is the best in the business over weekends, David also has bylines at Gizmodo, T3, PopSci and a few other places besides, as well as being many years editing the likes of PC Explorer and The Hardware Handbook.

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