Sorry folks, GTA 6 won’t be making an appearance at Summer Game Fest, host Geoff Keighley has confirmed.
The blow to GTA 6 hopefuls comes after Keighley posted an image (opens in new tab) on Twitter showing some of the social media platform’s most popular search terms around ‘#SummerGameFest’. Other than ‘#SummerGameFest,’ the most searched terms on Twitter were ‘#SummerGameFest leak and ‘#SummerGameFest GTA’.
The ‘leak’ term is likely being utilized by Twitter users to search for the abundance of leaks that have already come out ahead of the show, including images and videos of unconfirmed Street Fighter 6 characters and rumors that Kojima is working on a new horror game called Overdose. The ‘gta” hashtag suggests that Grand Theft Auto lovers are eager to learn more about the anticipated sequel to the crime ’em-up.
Unfortunately, for eager fans, Geoff Keighley confirmed in his tweet that a GTA 6 trailer won’t be revealed at the Summer Game Fest showcase on June 9.
Most popular Twitter search terms…Sorry we also aren’t revealing a GTA6 trailer.Breaking hearts tonight, I know.#SummerGameFest pic.twitter.com/LA5LVsFfI1June 9, 2022
News that Grand Theft Auto 6 won’t be making an appearance at the Summer Game Fest showcase isn’t really a surprise. Although fans have been eager to learn more about Grand Theft Auto 6 since its February announcement, it is not surprising that they won’t be able to see it at the Summer Game Fest showcase.
Let’s get the bad news out of the way first: it’s likely we won’t get our hands on GTA 6 until sometime between 2024 and 2025. Rockstar Games may not have confirmed a release date or window, but as reported back in May 2020, parent company Take-Two Interactive’s financial earnings report (opens in new tab) from that year shows that the company expects to spend $89 million on marketing between April 2023 and the end of March 2024 – that’s a huge spike. As the report points out, it’s more than half the marketing budget expected for any other fiscal year over the next decade, indicating we could we GTA 6 release in that period.
Earlier this year, when Take-Two Interactive detailed its planned acquisition of mobile game company Zynga, it shared a note stating that “the combined company is expected to deliver a 14% compound annual growth rate… over the three-year period from Take-Two’s Fiscal Years 2021 through 2024”. Analysts believed that this could be a sign that Rockstar is preparing to release a major IP.
But, as we know, the only thing that is constant is change, and a lot can change between now and 2024. We have seen a lot of delays in games over the last year.
That’s why we’re more inclined to believe leaker Tom Henderson’s predicted (opens in new tab) 2024/2025 release window (which has been corroborated (opens in new tab) by Bloomberg’s Jason Schreier). We could still see delays in the future, however. GTA 6 won’t be available for quite some time.
So, based on the predicted release window, when could we find out more details? Well, if a 2024 release window is on the cards then we expect Rockstar Games will start sharing information next year, but we don’t expect a reveal as big as GTA 6 to be sandwiched between other announcements at something like Summer Game Fest. Rockstar Games’ announcement of GTA 6 was less loud than it should have been, but we expect the developer to host a showcase or announcement about Grand Theft Auto 6 once it is ready.
Based on previous announcements, we imagine the developer may simply tease a reveal and then drop a trailer that breaks the internet.
Either way, don’t expect GTA 6 news anytime soon and certainly don’t expect it at Summer Game Fest.