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Google’s David Temkin reveals details about Google’s plans to disable third-party cookies

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Google’s David Temkin reveals details about Google’s plans to disable third-party cookies

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Google is keeping to its end-of-2023 deadline for disabling the use of third-party cookies in its Chrome browser, the company’s senior director of product management, ads privacy and user trust David Temkin said in the latest episode of the Digiday Podcast.

The timeline could still be changed as before .. Temkin said that Google extended its deadline to allow the company to test and adjust. “We have a good line of sight to get there. He said that we have a solid plan to get there and are making rapid progress.

Much of that plan centers on Google’s Privacy Sandbox, which spans the company’s collection of cookie-replacing technologies. That includes contextual targeting proposal Topics and retargeting tool FLEDGE. And technically, Google has two Privacy Sandboxes: the web-oriented Privacy Sandbox for Chrome and the recently introduced mobile-minded Privacy Sandbox for Android.

Considering the development of the connected TV advertising ecosystem and CTV’s reliance on the cookie-like IP address, CTV would seem ripe to eventually receive its own Privacy Sandbox — a possibility that the Google executive entertained.

” Could solutions be delivered to CTV at some point? It would provide the same type of relevant advertising as you see on other platforms that aren’t identified. Temkin said yes.

Here are a few highlights from the conversation, which have been edited for length and clarity.

Standardizing the sandbox

We hope [Privacy Sandbox] is adopted industry-wide. Two steps are required to do that. Are other browsers able to just accept it? They could. It could be adopted by Chrome-based browsers, which are numerous now. This should be [standardized by the World Wide Web Consortium] W3C. This would guarantee interoperability throughout the entire system. That is the intention. It is part of the browser, it’s part the browser code base.

How Chrome data fits in Privacy Sandbox

Chrome data does not belong to the target. We don’t use this data for measurement, and we don’t use it in targeting. It is used for fraud detection, however, when it comes advertising. That’s it. It is not part of the “Well, we have better data to target users” argument. It does assist with anti-fraud.

Comparing/contrasting the two Privacy Sandboxes

You can make an analogy. The trail of a person might be from one app to another, which is similar to what it is from one site to the next. Can that be used to determine a user’s interest? App installs are a large part of mobile. App installs are based on which apps the user has. This is also a tracking concern. How can you create app ads that drive people to download an app in such an environment? To do this, you need to send a certain amount signal. Privacy Sandbox for Android solves this problem. [It] does not have a direct analog in Chrome.

Fleeing the FLoC for Topics

FLoC would put users in a group of people who share similar interests. The browser could not determine what your interests were, given the method used. The user could not go in and ask, “Why did I get this ad?” What are my interests? And what is it based on?” FLoC did not provide that. The browser has Topics [operates] which makes it easier to use Topics. Based on your browsing history, the browser knows what topics you are interested in. This information can then be displayed to the user. You can give the user control over them. This is a significant step forward.

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USB logos finally make sense, thanks to a redesign

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USB logos finally make sense, thanks to a redesign


Author: Mark Hachman
, Senior Editor

As PCWorld’s senior editor, Mark focuses on Microsoft news and chip technology, among other beats. He has formerly written for PCMag, BYTE, Slashdot, eWEEK, and ReadWrite.

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Cheaper OLED monitors might be coming soon

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Cheaper OLED monitors might be coming soon


Author: Michael Crider
, Staff Writer

Michael is a former graphic designer who’s been building and tweaking desktop computers for longer than he cares to admit. His interests include folk music, football, science fiction, and salsa verde, in no particular order.

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New Pixel Watch leak reveals watch faces, strap styles and more

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New Pixel Watch leak reveals watch faces, strap styles and more
Google Pixel watch



The Google Pixel Watch is incoming
(Image credit: Google)

We’re expecting the Google Pixel Watch to make its full debut on Thursday, October 6 – alongside the Pixel 7 and the Pixel 7 Pro – but in the meantime a major leak has revealed much more about the upcoming smartwatch.

Seasoned tipster @OnLeaks (opens in new tab) has posted the haul, which shows off some of the color options and band styles that we can look forward to next week. We also get a few shots of the watch interface and a picture of it being synced with a smartphone.

Watch faces are included in the leak too, covering a variety of different approaches to displaying the time – both in analog and digital formats. Another image shows the watch being used to take an ECG reading to assess heartbeat rate.

Just got my hands on a bunch of #Google #PixelWatch promo material showing all color options and Watch Bands for the first time. Some details revealed as well…@Slashleaks 👉🏻 https://t.co/HzbWeGGSKP pic.twitter.com/N0uiKaKXo0October 1, 2022

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Full colors

If the leak is accurate, then we’ve got four silicone straps on the way: black, gray, white, and what seems to be a very pale green. Leather straps look to cover black, orange, green and white, while there’s also a fabric option in red, black and green.

We already know that the Pixel Watch is going to work in tandem with the Fitbit app for logging all your vital statistics, and included in the leaked pictures is an image of the Pixel Watch alongside the Fitbit app running on an Android phone.

There’s plenty of material to look through here if you can’t wait until the big day – and we will of course be bringing you all the news and announcements as the Google event unfolds. It gets underway at 7am PT / 10am ET / 3pm BST / 12am AEDT (October 7).


Analysis: a big moment for Google

It’s been a fair while since Google launched itself into a new hardware category, and you could argue that there’s more riding on the Pixel Watch than there is on the Pixel 7 and Pixel 7 Pro – as Google has been making phones for years at this point.

While Wear OS has been around for a considerable amount of time, Google has been leaving it to third-party manufacturers and partners to make the actual hardware. Samsung recently made the switch back to Wear OS for the Galaxy Watch 5 and the Galaxy Watch 5 Pro, for example.

Deciding to go through with its own smartwatch is therefore a big step, and it’s clear that Google is envious of the success of the Apple Watch. It’s the obvious choice for a wearable for anyone who owns an iPhone, and Google will be hoping that Pixel phones and Pixel Watches will have a similar sort of relationship.

What’s intriguing is how Fitbit fits in – the company is now run by Google, but so far we haven’t seen many signs of the Fitbit and the Pixel lines merging, even if the Pixel Watch is going to come with support for the Fitbit app.

Dave is a freelance tech journalist who has been writing about gadgets, apps and the web for more than two decades. Based out of Stockport, England, on TechRadar you’ll find him covering news, features and reviews, particularly for phones, tablets and wearables. Working to ensure our breaking news coverage is the best in the business over weekends, David also has bylines at Gizmodo, T3, PopSci and a few other places besides, as well as being many years editing the likes of PC Explorer and The Hardware Handbook.

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