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Forrester: European cloud adoption accelerates

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Forrester: European cloud adoption accelerates

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The rise in public cloud usage across the UK and EU will speed up new cloud-specific regulations

Cliff Saran

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Published: 22 Jul 2022 10: 00

Research from analyst Forrester has found that over half (56%) of IT decision makers responsible for IT infrastructure have made modernisation a top priority.

The analyst also reported that 87% of European enterprises are using multiple public cloud platforms. These headline figures from the report, The state of cloud in Europe 2022, illustrate that organisations are leaning on cloud-based resources to fuel their innovation, host core business apps, modernise new workloads and increasingly use cloud-native technologies to power their efforts.

Forrester reported that European businesses are reaching a new scale of public cloud usage. The analyst noted that after a slow start, European organisations now recognise cloud for its support of new applications and as affordable compute and storage for existing ones. Its research found that on average, infrastructure decision-makers at European enterprises claim 41% of their total application portfolio is in the public cloud, and 58% anticipate that their firm will migrate over the next two years. Businesses in Europe are implementing a mix of tools such as Kubernetes, cloud-native services, and artificial intelligence and machine learning to rework their applications.

According to Forrester, companies are revising their strategies and taking advantage of cloud-native technologies by default rather than separately from other parts of their cloud plans. This, said the report’s authors, helps them obtain cloud efficiencies, greater scale and unique innovation. The report shows that 22% of European developers regularly use containers on a public cloud for development, with 18% reporting regular usage of serverless.

The report lists a number of examples of public cloud deployments fuelling innovation. For instance, Carrefour has built a recommendation engine with Google Cloud and reduced energy consumption by 45%.

Meanwhile, Lufthansa Technik’s Aviatar platform is being used to help business operations’ scheduling of maintenance to avoid delays and cancellations. The authors of the Forrester report pointed out that the company used a mix of Red Hat products alongside Microsoft Azure, to enable it to accelerate application workflows and collaborate with suppliers more readily.

Adidas is another example highlighted in the report. The sportswear company used Kubernetes to modernise its e-commerce site. In doing so, Forrester said the company cut its website’s load time in half and reduced its release time from four to six weeks to three to four times per day.

The acceleration in adoption is likely to lead to regulatory changes, Forrester warned. The report’s authors pointed out that the EU currently regulates the cloud through non-cloud-specific laws such as the General Data Protection Regulation, but cloud-centric ones are on the horizon.

“The EU announced in 2020 it will issue a law which would empower financial regulators to scrutinise the use of cloud and issue ‘mandatory instructions’,” it noted.

The EU has also introduced the European Alliance on Industrial Data, Edge and Cloud. According to Forrester, this aims to rally joint investment in cross-country data services, develop an EU Cloud Rulebook, and establish a cloud services marketplace.

In a blog post discussing the findings, senior Forrester analyst Jeffery Rajamani wrote: “In 2022, enterprises are revisiting their plans to optimise across cost, data, resilience, networking architectures and regulatory requirements. European enterprises are asking their teams key questions: What are our vulnerabilities if a cloud service goes down? Also, how can I tap into industry-specific cloud services?”





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USB logos finally make sense, thanks to a redesign

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USB logos finally make sense, thanks to a redesign


Author: Mark Hachman
, Senior Editor

As PCWorld’s senior editor, Mark focuses on Microsoft news and chip technology, among other beats. He has formerly written for PCMag, BYTE, Slashdot, eWEEK, and ReadWrite.

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Cheaper OLED monitors might be coming soon

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Cheaper OLED monitors might be coming soon


Author: Michael Crider
, Staff Writer

Michael is a former graphic designer who’s been building and tweaking desktop computers for longer than he cares to admit. His interests include folk music, football, science fiction, and salsa verde, in no particular order.

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New Pixel Watch leak reveals watch faces, strap styles and more

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New Pixel Watch leak reveals watch faces, strap styles and more
Google Pixel watch



The Google Pixel Watch is incoming
(Image credit: Google)

We’re expecting the Google Pixel Watch to make its full debut on Thursday, October 6 – alongside the Pixel 7 and the Pixel 7 Pro – but in the meantime a major leak has revealed much more about the upcoming smartwatch.

Seasoned tipster @OnLeaks (opens in new tab) has posted the haul, which shows off some of the color options and band styles that we can look forward to next week. We also get a few shots of the watch interface and a picture of it being synced with a smartphone.

Watch faces are included in the leak too, covering a variety of different approaches to displaying the time – both in analog and digital formats. Another image shows the watch being used to take an ECG reading to assess heartbeat rate.

Just got my hands on a bunch of #Google #PixelWatch promo material showing all color options and Watch Bands for the first time. Some details revealed as well…@Slashleaks 👉🏻 https://t.co/HzbWeGGSKP pic.twitter.com/N0uiKaKXo0October 1, 2022

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Full colors

If the leak is accurate, then we’ve got four silicone straps on the way: black, gray, white, and what seems to be a very pale green. Leather straps look to cover black, orange, green and white, while there’s also a fabric option in red, black and green.

We already know that the Pixel Watch is going to work in tandem with the Fitbit app for logging all your vital statistics, and included in the leaked pictures is an image of the Pixel Watch alongside the Fitbit app running on an Android phone.

There’s plenty of material to look through here if you can’t wait until the big day – and we will of course be bringing you all the news and announcements as the Google event unfolds. It gets underway at 7am PT / 10am ET / 3pm BST / 12am AEDT (October 7).


Analysis: a big moment for Google

It’s been a fair while since Google launched itself into a new hardware category, and you could argue that there’s more riding on the Pixel Watch than there is on the Pixel 7 and Pixel 7 Pro – as Google has been making phones for years at this point.

While Wear OS has been around for a considerable amount of time, Google has been leaving it to third-party manufacturers and partners to make the actual hardware. Samsung recently made the switch back to Wear OS for the Galaxy Watch 5 and the Galaxy Watch 5 Pro, for example.

Deciding to go through with its own smartwatch is therefore a big step, and it’s clear that Google is envious of the success of the Apple Watch. It’s the obvious choice for a wearable for anyone who owns an iPhone, and Google will be hoping that Pixel phones and Pixel Watches will have a similar sort of relationship.

What’s intriguing is how Fitbit fits in – the company is now run by Google, but so far we haven’t seen many signs of the Fitbit and the Pixel lines merging, even if the Pixel Watch is going to come with support for the Fitbit app.

Dave is a freelance tech journalist who has been writing about gadgets, apps and the web for more than two decades. Based out of Stockport, England, on TechRadar you’ll find him covering news, features and reviews, particularly for phones, tablets and wearables. Working to ensure our breaking news coverage is the best in the business over weekends, David also has bylines at Gizmodo, T3, PopSci and a few other places besides, as well as being many years editing the likes of PC Explorer and The Hardware Handbook.

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