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El transporte marítimo internacional se vuelve “exorbitantemente costoso” ante la recesión

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El transporte marítimo internacional se vuelve “exorbitantemente costoso” ante la recesión

Glossy está publicando un serie de historias sobre cómo las industrias de la moda y la belleza se están preparando para una posible recesión. Estamos investigando cómo las empresas planean fabricar, recaudar fondos y gestionar una flota de tiendas para cuando la economía se resiente.

Aunque no se ha confirmado el impacto total de la recesión sobre la cadena de suministro de la moda, las empresas se están preparando para nuevos retos en lo que respecta al transporte de carga. 

Los primeros indicadores muestran que el mercado del transporte de mercancías aún no se ha visto afectado por las noticias de la recesión, pero la importancia de mantenerse flexible ante las condiciones cambiantes sigue siendo una prioridad. El transporte de mercancías por vía marítima o terrestre depende, en gran medida, de que las distintas partes de la cadena de suministro funcionen en secuencia. Cuando una de ellas se detiene, las empresas tienen que buscar otras soluciones, como el transporte aéreo, para mitigar el tiempo perdido durante la interrupción. 

María Borromeo, fundadora y consejera delegada de la marca de ropa DTC ClHu, dijo que, teniendo en cuenta todos los retrasos que se producen a escala mundial, es casi imposible para una marca planificar con suficiente antelación el envío de su inventario desde el extranjero, lo que significa que tienen que recurrir al envío aéreo.

“Esto es exorbitantemente caro, especialmente para una marca pequeña”, dijo Borromeo. “Ahora mismo, es algo que decidimos absorber. No es algo que podamos trasladar al cliente. Nuestra producción es demasiado pequeña en este momento. Haría que nuestros costos se disparasen demasiado, y quedaríamos fuera de nuestro mercado”.

Algunas de las otras interrupciones se producen en el ámbito del consumo, donde los minoristas están acumulando grandes inventarios a pesar de la falta de interés de los consumidores. Las importaciones en abril mantuvieron volúmenes casi récord, según el seguimiento de un informe de la Federación Nacional de Minoristas y Hackett Associates. Sin embargo, con más interrupciones en toda la cadena de suministro, incluso en la última milla, donde los clientes esperan rapidez y comodidad, las marcas pueden no ser capaces de seguir el paso. 

A medida que este efecto de arrastre empiece a consolidarse en los próximos meses, los minoristas podrían ver cómo se retienen las existencias en los contenedores de los barcos, y cómo se acumulan los costos de mantener los contenedores en puertos. El aumento del precio del combustible también aumenta el costo del transporte marítimo. Según el New York Times, el costo de enviar un contenedor desde China a la costa oeste de Estados Unidos es 12 veces mayor que hace dos años. El furgón comercial promedio paga ahora 2 dólares más que hace un año por las 6,5 millas que recorre por cada galón de gasolina.

David Food, jefe de la cadena de suministro de la plataforma de toma de decisiones empresariales Board International, dijo que la incertidumbre del mercado está provocando una serie de efectos en el transporte marítimo.

“El mercado actual del transporte marítimo es razonablemente problemático, ya que los costos se han vuelto muy imprevisibles y las rutas se han congestionado y sobrecargado”, dijo. “En particular, esto se ha visto al entrar en Estados Unidos y China, como resultado de la capacidad de descarga. Pero se agrava aún más por la falta de visibilidad y los retrasos que causan efectos imprevisibles, con sistemas portuarios que crujen bajo presión”.

El entorno actual obliga a las empresas a ser ágiles y a reaccionar ante el creciente número de desafíos del transporte marítimo. Sin embargo, Food afirmó que el mercado de bienes de consumo que busca alternativas a las rutas actuales crea un mercado más ajustado. Los precios serán más imprevisibles y las previsiones de capacidad poco confiables.

“Los retos actuales del transporte marítimo consisten en poder mantener una tarifa de barco rentable con confianza para atraer contratos más estables y a más largo plazo”, dijo Food. “Todo es muy a corto plazo en la actualidad”.

Sin embargo, existen soluciones que las empresas pueden aplicar para rediseñar las rutas y estrategias de su cadena de suministro. Entre ellas se encuentra la reconfiguración de su cadena de suministro para centrarse más en el nearshoring y el right shoring. A diferencia del nearshoring (deslocalización cercana), que es cada vez más difícil en zonas donde aún no se produce, la deslocalización acertada se centra en colocar los componentes de la empresa en países que ofrecen la combinación adecuada de calidad de producción y costos. Aunque no se trata de una solución óptima, ya que las variaciones entre los estándares de precios de los países hacen que, en ocasiones, se dejen de lado prioridades como la ESG, esta solución ofrece un recurso temporal a las empresas que tienen problemas con la gestión de su cadena de suministro. 

Marcas como CIHu están planificando de otras maneras.

“En épocas normales, planificaríamos con suficiente antelación en nuestro ciclo de desarrollo para dar cabida al envío de buques, pero como todo es tan volátil, se corre el riesgo de no recibir la mercancía a tiempo y no tener inventario para vender”, dijo Borromeo.

La marca también está buscando más fábricas locales en EE.UU. con las que trabajar que estén dispuestas a manejar tiradas de producción más pequeñas. 

“En el futuro, los ciclos de desarrollo de productos tendrán que ampliarse para dar cabida a varios meses de tiempo en los buques”, dijo Borromeo. “Planificar de este modo tiene implicaciones negativas, ya que no se toman decisiones sobre el desarrollo de productos en tiempo real y basadas en datos, lo que puede provocar excesos de inventario al no acertar con lo que quiere el cliente”. 

A medida que llegan los datos sobre el transporte de mercancía entre industrias, las empresas pueden asociarse como afines para acumular y analizar los datos con el fin de comprender mejor el panorama cambiante y mejorar la taxonomía del debate sobre riesgos. En general, esto mejorará la preparación de la industria de la moda. Esto también se extiende a los proveedores, que podrán planificar mejor si son conscientes de los cambios en el mercado y la resultante respuesta de las marcas. 

“Es importante evaluar el riesgo en toda la cadena de suministro, prestando especial atención a los cuellos de botella y a los puntos de compresión. [También es importante aumentar la granularidad del plan y ampliar la visibilidad proyectada hacia los proveedores de primer nivel para garantizar decisiones más inteligentes”, dijo Food. También hay que centrarse en el doble abastecimiento a través de múltiples proveedores, dijo, y entender qué materiales utiliza más la marca para priorizar su suministro para la marca. 

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Microsoft Teams is finally fixing this ear-splitting annoyance

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Microsoft Teams is finally fixing this ear-splitting annoyance
Four people in a meeting room video conferencing with four remote participants.



(Image credit: Microsoft)

One of the most irritating (and slightly painful) parts of joining a Microsoft Teams call could soon be fixed by a new update.

The video conferencing service is a popular choice for many companies, meaning calls with large numbers of participants joining at the same time, and from the same location (such as a meeting room) are a common occurrence. 

However, often when multiple people join a meeting in the same room, a feedback loop is created, which causes echo, which in most cases quickly escalates to howling – with Microsoft likening the noise to when a musician holds the mic too close to a loudspeaker.

Teams’ howling

Fortunately, a new fix is coming for Microsoft Teams users. In its entry in the official Microsoft 365 roadmap (opens in new tab), the new “Ultrasound Howling Detection” describes how it aims to prevent this noise for users on Windows and Mac across the world.

Microsoft says that the update should mean if multiple users on laptops join from the same location, it will share with the user that another Teams Device is detected in their vicinity and is already joined with audio to the current meeting. 

If a user has already joined with their audio on, Microsoft Teams will automatically mute the mic and speakers of any new the person who then joins the call, hopefully putting an end to the howling and screeching feedback.

Thankfully, the update is already listed as being in development, with an expected general availability date of March 2023, so users shouldn’t have to wait too long to enjoy.

The news follows a number of recent updates largely aimed around improving the audio quality on Microsoft Teams calls using AI and machine learning.

The new updates are the result of using a machine learning model trained on 30,000 hours of speech samples, and include echo cancellation, better adjusting audio in poor acoustic environments, and allowing users to speak and hear at the same time without interruptions.

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Mike Moore is Deputy Editor at TechRadar Pro. He has worked as a B2B and B2C tech journalist for nearly a decade, including at one of the UK’s leading national newspapers and fellow Future title ITProPortal, and when he’s not keeping track of all the latest enterprise and workplace trends, can most likely be found watching, following or taking part in some kind of sport.

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Shazam! Fury of the Gods trailer breakdown: 6 thing you might have missed

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Shazam! Fury of the Gods trailer breakdown: 6 thing you might have missed
Shazam points at someone off camera in Shazam! Fury of the Gods



Shazam! Fury of the Gods lands in theaters on March 17.
(Image credit: Warner Bros.)

The final trailer for Shazam! Fury of the Gods has debuted online – and it looks even more charming, funnier, frenetic, and darker than its predecessor.

Shazam’s sequel flick arrives in theaters worldwide on March 17, so it’s about time we were given another look at the forthcoming DC Extended Universe movie (read our DC movies in order guide to find out where it’ll fit in that timeline). Luckily, Warner Bros. has duly obliged. Check it out below:

Okay, there’s some messy CGI and a slightly corny vibe about Shazam 2. But hey, the first problem can be ironed out before the superhero film takes flight, while the latter is part of what makes this movie series spellbinding (see what we did there?).

But we digress – you’re here because you want to find out what you missed from Shazam! Fury of the Gods‘ new trailer. Below, we’ve pointed out six things you might have overlooked. So, what are you waiting for? Shout “Shazam!” and let’s dive in.

1. Who are the Daughters of Atlas?

Kalypso hands Hespera the wizard's staff in Shazam! Fury of the Gods

New movie, new villains. (Image credit: Warner Bros.)

For a film centered around Shazam, we don’t actually see the titular superhero appear in the official trailer for the first 20 seconds.

Instead, we get another glimpse at Fury of the Gods‘ villains, aka the Daughters of Atlas. The powerful trio comprises the power-hungry Hespera (Helen Millen), dragon-riding Kalypso (Lucy Liu), and Athena (Rachel Zegler), the latter of whom seems particularly torn about how the sisters are going about their business.

So, why are they gunning for Shazam and his superpowered foster siblings? Essentially, when Billy Batson was gifted his abilities by Djimon Hounsou’s wizard in the film film (available now on HBO Max), one of those powers was the Stamina of Atlas. The Daughters of Atlas aren’t too happy about their father’s ability being passed down to a child, so they want to take back what is theirs – and they’ll do it so by any means necessary.

2. Mythological monsters

A dragon prepares to breathe fire at one of Shazam's fellow heroes in Shazam! Fury of the Gods

Shazam isn’t the only person taking flight in Fury of the Gods. (Image credit: Warner Bros.)

Shazam’s first DCEU outing featured some horror-imbued creatures in the form of the Seven Deadly Sins. How, then, do you go about topping (or, at the very least) matching what came before? Throw in a bunch of myth-based monsters, of course.

Kalypso’s imposing dragon is the most notable inclusion. It feature prominently throughout the trailer, and we even get an amusing Game of Thrones reference from Shazam – “Hey, Khaleesi!” – in the movie. Hey, Warner Bros. loves to mention its suite of IPs in as many of its films as possible.

But Kalypso’s wyvern isn’t the only fairy-tale-based beast we see. Minotaurs, griffons, and demonic unicorns are just three of the other monsters who’ll turn up in Fury of the Gods. Basically, don’t expect this to be an easy fight for Shazam and company to save the world.

3. You can’t get the staff these days

Hespera uses the wizard's staff as Kalypso looks on in Shazam! Fury of the Gods

“So I just point it and then what?” (Image credit: Warner Bros.)

Saving earth from a new titanic threat will be even harder when Shazam’s adoptive family are stripped of their powers, too. And it seems that the staff, which was wielded by Hounsou’s wizard in the first movie, is the key to giving and taking those abilities away.

In 2019’s Shazam!, the titular hero gave powers to his foster siblings to help him combat the Seven Deadly Sins and Doctor Sivana. They’ve still got those power in Fury of the Gods, too, but they won’t have them for long, based by what the trailer suggests.

The footage shows Freddy Freeman and Mary Bromfield being drained of their abilities by the Daughters of Atlas at various points. The trio are using the wizard’s staff to rob the teens of their powers, so it’s clearly of major importance to the movie’s main players. 

Later, we see Shazam wielding it – not before he asks the wizard to take his powers back, mind you, when he becomes convinced he can’t defeat the Daughters of Atlas. Anyway, Shazam’s brandishing of the staff suggests he needs it to boost his own abilities if he’s going to defeat the movie’s antagonists and give his siblings their powers back. Expect the staff to play a vital role in Fury of the Gods‘ plot, then.

4. Prison break

Djimon Hounsou's wizard blows som magic dust out of a prison window in Shazam! Fury of the Gods

Time to break out, Mr. Wizard. (Image credit: Warner Bros.)

In order to get the wizard’s staff, it seems the Daughters of Atlas go after Hounsou’s magic wielder to obtain it.

We see Hounsou’s character imprisoned at various points, including a shot of Hespera chastising him for giving the power of the gods to Billy, Freddy, and company. “You ripped it from our father’s core,” she tells him, which implies Hounsou’s wizard might not be as mighty and heroic as we were led to believe.

Anyway, Hounsou’s wizard interacts with Shazam later in the trailer, so he clearly escapes captivity. Whether he does so alone, or he enlists Shazam’s help – does that magic-infused dust, which he sends through his prison cell window, have something to do with it? – is unclear. Regardless, we’ll see Hounsou’s character break out at some stage.

5. Is that you, Doctor Strange?

Shazam flies past some rotating buildings in Shazam! Fury of the Gods

Where have we seen this kind of aesthetic before? (Image credit: Warner Bros.)

Remember when we said Zegler’s Athena doesn’t seem as keen to destroy earth as her sisters? That’s because, at the 1: 14 mark, we see her use her powers with a uncertain look on her face. You wouldn’t look like that if you were convinced you were doing the right thing, would you? 

Based on the fact she’s pushed away by Kalypso (using the staff no less), seconds later, it seems she’ll be swapping sides at some stage.

Interestingly, it seems the wizard’s staff can do more than give or take a person’s powers away. One perceived ability certainly has an air of the Doctor Strange/Marvel-based mystic arts about them. Just look at the Escher-style nature of how the scenery bends and folds in on itself when Athena is pushed back, and when Shazam evades numerous buildings at the 1: 44 mark. We’d be very surprised if DC and Warner Bros. didn’t take a leaf out of the MCU’s book with such an aesthetic.

6. Light the way

Shazam prepares to fight Kalypso and her dragon in Shazam! Fury of the Gods

A yellow bolt out of the blue. (Image credit: Warner Bros.)

Shazam and his fellow superheroes get a costume upgrade in Fury of the Gods. The group’s threads are more streamlined and less plastic-looking this time around, which is pleasing to see.

Fans had been worried, though, that these suits wouldn’t feature one of the first movie’s most underrated (if somewhat tacky) aspects: the glowing lightning bolt on Shazam’s chest. Shazam’s costume in the 2019 movie was manufactured in a way that allowed the bolt to physically light up, avoiding the problem of having to add awkward lighting effects during the post-production phase.

Thankfully, Shazam! Fury of the Gods‘ official trailer confirms that Shazam’s lightning bolt will glow. However, given the sleeker look of the costumes this time around, it appears that the illumination effect has been added in post. Regardless of how it’s been implemented, we’re just glad it’s a feature that’s been retained.

For more DCEU-based coverage, find out where we placed 2019’s Shazam! in our DC movies ranked article. Additionally, read up on the best superhero films of all-time or check out how to watch the Batman movies in order.

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As TechRadar’s entertainment reporter, Tom covers all of the latest movies, TV shows, and streaming service news that you need to know about. You’ll regularly find him writing about the Marvel Cinematic Universe, Star Wars, Netflix, Prime Video, Disney Plus, and many other topics of interest.

An NCTJ-accredited journalist, Tom also writes reviews, analytical articles, opinion pieces, and interview-led features on the biggest franchises, actors, directors and other industry leaders. You may see his quotes pop up in the odd official Marvel Studios video, too, such as this Moon Knight TV spot (opens in new tab).

Away from work, Tom can be found checking out the latest video games, immersing himself in his favorite sporting pastime of football, reading the many unread books on his shelf, staying fit at the gym, and petting every dog he comes across.

Got a scoop, interesting story, or an intriguing angle on the latest news in entertainment? Feel free to drop him a line.

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You can lock Chrome incognito tabs on Android now. Bring it to the PC!

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You can lock Chrome incognito tabs on Android now. Bring it to the PC!

Chrome logo on a phone with a lock image over it

Image: Deepanker Verma / Pexels


Author: Alaina Yee
, Senior Editor

Alaina Yee is PCWorld’s resident bargain hunter—when she’s not covering PC building, computer components, mini-PCs, and more, she’s scouring for the best tech deals. Previously her work has appeared in PC Gamer, IGN, Maximum PC, and Official Xbox Magazine. You can find her on Twitter at @morphingball.

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