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Digiday+ Research: 71% of brand and agency executives are worried about cookies

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Digiday+ Research: 71% of brand and agency executives are worried about cookies

Brands and agencies are clearly concerned about the end of third-party cookies and its impact on their marketing businesses. However, most don’t have a plan for what post-cookie measurement will look like. This uncertainty is evident across the industry. What comes next .? This is what isn’t so clear.

To find out more, Digiday surveyed 146 agency and brand professionals about their concerns and what actions are being taken by their businesses to address them. In April, the survey revealed that brand and agency executives fear losing advertisers due to the loss of cookies. There is also concern about how measurement will change once they move into a cookie-free world.

However, Digiday’s research also found that, while brands and agencies still don’t know what will come next, many are working through different options in preparation for the end of third-party cookies in 2023.

As the industry prepares to face the coming changes to the digital advertising landscape, more than three quarters of respondents to Digiday’s survey said that advertisers will lose their market share after the death of the cookie. 25% stated they would “lose a lot” in this new world. More specifically, 40% of respondents said advertisers “will lose a little” following the death of the cookie, and 36% said they “will lose a lot.”

This stat resonates among brand and agency professionals: Just under three quarters of respondents to Digiday’s survey stated that they are concerned about their ability to measure ads using third-party cookies. Fifty-three percent “agree somewhat” that their ad measurement ability post-cookies is a concern, and 18% “agree strongly.”

But brand and agency professionals aren’t letting their concerns paralyze them. Digiday’s survey found that more than half of respondents indicated that they are revising their measurement and attribution frameworks in preparation for the end third-party cookie.

However, there is still uncertainty about what these revisions will look. Will the new norm be contextual solutions? First-party data? Attention metrics? There are many possibilities. The answer will depend on who you ask.

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USB logos finally make sense, thanks to a redesign

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USB logos finally make sense, thanks to a redesign


Author: Mark Hachman
, Senior Editor

As PCWorld’s senior editor, Mark focuses on Microsoft news and chip technology, among other beats. He has formerly written for PCMag, BYTE, Slashdot, eWEEK, and ReadWrite.

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Cheaper OLED monitors might be coming soon

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Cheaper OLED monitors might be coming soon


Author: Michael Crider
, Staff Writer

Michael is a former graphic designer who’s been building and tweaking desktop computers for longer than he cares to admit. His interests include folk music, football, science fiction, and salsa verde, in no particular order.

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New Pixel Watch leak reveals watch faces, strap styles and more

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New Pixel Watch leak reveals watch faces, strap styles and more
Google Pixel watch



The Google Pixel Watch is incoming
(Image credit: Google)

We’re expecting the Google Pixel Watch to make its full debut on Thursday, October 6 – alongside the Pixel 7 and the Pixel 7 Pro – but in the meantime a major leak has revealed much more about the upcoming smartwatch.

Seasoned tipster @OnLeaks (opens in new tab) has posted the haul, which shows off some of the color options and band styles that we can look forward to next week. We also get a few shots of the watch interface and a picture of it being synced with a smartphone.

Watch faces are included in the leak too, covering a variety of different approaches to displaying the time – both in analog and digital formats. Another image shows the watch being used to take an ECG reading to assess heartbeat rate.

Just got my hands on a bunch of #Google #PixelWatch promo material showing all color options and Watch Bands for the first time. Some details revealed as well…@Slashleaks 👉🏻 https://t.co/HzbWeGGSKP pic.twitter.com/N0uiKaKXo0October 1, 2022

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Full colors

If the leak is accurate, then we’ve got four silicone straps on the way: black, gray, white, and what seems to be a very pale green. Leather straps look to cover black, orange, green and white, while there’s also a fabric option in red, black and green.

We already know that the Pixel Watch is going to work in tandem with the Fitbit app for logging all your vital statistics, and included in the leaked pictures is an image of the Pixel Watch alongside the Fitbit app running on an Android phone.

There’s plenty of material to look through here if you can’t wait until the big day – and we will of course be bringing you all the news and announcements as the Google event unfolds. It gets underway at 7am PT / 10am ET / 3pm BST / 12am AEDT (October 7).


Analysis: a big moment for Google

It’s been a fair while since Google launched itself into a new hardware category, and you could argue that there’s more riding on the Pixel Watch than there is on the Pixel 7 and Pixel 7 Pro – as Google has been making phones for years at this point.

While Wear OS has been around for a considerable amount of time, Google has been leaving it to third-party manufacturers and partners to make the actual hardware. Samsung recently made the switch back to Wear OS for the Galaxy Watch 5 and the Galaxy Watch 5 Pro, for example.

Deciding to go through with its own smartwatch is therefore a big step, and it’s clear that Google is envious of the success of the Apple Watch. It’s the obvious choice for a wearable for anyone who owns an iPhone, and Google will be hoping that Pixel phones and Pixel Watches will have a similar sort of relationship.

What’s intriguing is how Fitbit fits in – the company is now run by Google, but so far we haven’t seen many signs of the Fitbit and the Pixel lines merging, even if the Pixel Watch is going to come with support for the Fitbit app.

Dave is a freelance tech journalist who has been writing about gadgets, apps and the web for more than two decades. Based out of Stockport, England, on TechRadar you’ll find him covering news, features and reviews, particularly for phones, tablets and wearables. Working to ensure our breaking news coverage is the best in the business over weekends, David also has bylines at Gizmodo, T3, PopSci and a few other places besides, as well as being many years editing the likes of PC Explorer and The Hardware Handbook.

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