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Adland’s verdict on the exit of Meta COO Sheryl Sandberg: ‘She hung on for longer than many expected’

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Adland’s verdict on the exit of Meta COO Sheryl Sandberg: ‘She hung on for longer than many expected’

It’s the end of an era with Meta’s chief operating officer Sheryl Sandberg’s planned exit from a 14-year chapter at the social media giant, a period of unquestionable success but one also marred by controversy.

Sandberg is due to vacate her role in the fall of 2022, although she will remain on Meta’s board, with chief growth officer Javier Olivan on course to take over the role of COO with the talismanic exec claiming she was “not entirely sure what the future will bring.”

As the stock price of the Facebook parent company continues to stumble — while down by 2.5% after hours on the day of the announcement, its market cap remained comfortably north of $500 billion — Digiday asked the ad industry to reflect on her tenure.

The ‘adult in a room ‘

Widely deemed as “the adult in the room” at the social network, Sandberg joined Facebook in 2008 just four years after it was founded by CEO Mark Zuckerberg — he was aged just 23 when she joined directly from Google. “Sheryl built our ads business, hired top people, and forged our management culture. She taught me how to manage a company,” he said in a press release.

It is much easier to replace her in title than it is in capabilities.

Allen Adamson, Metaforce

During her 14-year run at the top of the company, Facebook scaled the heights of social media unseating incumbents such as MySpace, while Sandberg’s efforts in developing its advertising offering ultimately played a huge role in its transition from Silicon Valley start-up to publicly listed behemoth.

Matt Prohaska is the CEO of Prohaska Consulting. He said that her efforts in creating “two of most effective mousetraps ever made in media” are worthy. However, she must be held responsible for any missteps.

“Zuckerberg was always portrayed as the face and brains of the franchise, but she has also been the driving force behind the operation since its inception,” he stated. She was responsible for all decisions that were central to the monetization of data use, abuse and use .

Facebook changed its name to Meta in October 2021 amid a broader industry reckoning on consumer privacy — and a move to dazzle advertisers in the metaverse. “She’s also become central to what the company has become in trying to earn its well-earned bad reputation by changing the name of the company to distract people,” Prohaska said.

Another advertising executive requested anonymity due to their company’s interactions in Meta. He noted that Facebook’s reputation has been marred by controversies regarding its media offering such as multiple snafus about performance measurement , not to mention data security concerns and content-curation concerns.

“She hung on for longer than many had expected — not just because of the metrics but also the sense that there was a drift politically towards the Peter Theil camp in Zuckerberg land,” noted the source. “Advertisers are already very cynical about Meta right now so this doesn’t necessarily mean that .”

is any less important.

Exits at a time of existential threats

The announcement of Sandberg’s exit comes less than a year after Carolyn Everson, an exec that many also considered as one of the faces of the social networking giant on Madison Avenue exited the company.

Mack McKelvey, founder and CEO of strategic marketing firm SalientMG, noted how these key departures emerged at a time when its ads team faces growing competition from the likes of TikTok as well as emergent threats such as retail media, not to mention opposition from platforms such as Apple.

“Given Amazon’s rise in advertising, a potential strategy from Netflix on horizon and the ongoing challenges Meta faces due to Apple’s privacy settings, it’s time for Meta’s approach to advertising to be re-evaluated,” she wrote. “Sheryl’s departure should open the door to new approaches and plenty more discussions in Cannes

Allen Adamson co-founder of brand consulting Metaforce noted that Sandberg’s departure “is the last thing the company requires right now” in terms of its reputational stock at Madison Avenue, given her stabilizing role within Meta’s C-suite.

“No way the next five years will be as fun as the first 10,” said Adamson. “One more thing is missing from the foundation, the COO keeps all the balls up at all times. It is much easier to replace her in title than it is in .”

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FIFA 23 lets you turn off commentary pointing out how bad you are

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FIFA 23 lets you turn off commentary pointing out how bad you are
A player shouldering the ball



(Image credit: EA)

FIFA 23 might be the best game soccer game yet for terrible sports fans, as it lets you turn off commentary that criticizes your bad playing.

Now that the early access FIFA 23 release time has passed, EA Play and Xbox Game Pass Ultimate subscribers can hop into the game ahead of its full release. But as Eurogamer (opens in new tab) spotted, they’ll find a peculiar option waiting for them.

FIFA 23 includes a toggle to turn off ‘Critical Commentary’. The setting lets you silence all negative in-match comments made about your technique, so you can protect your precious ego even when you miss an open goal or commit an obvious foul. The more positive commentary won’t be affected. 

Spare your feelings

A player dribbling the ball in FIFA 23

(Image credit: EA)

The feature looks tailored toward children and new players, who don’t want to have their confidence wrecked within mere minutes of picking up the controller. But even experienced players who just so happen to be terrible at the game might benefit.

It’s not perfect, though. According to Eurogamer, the feature didn’t seem to work during a FIFA Ultimate Team Division Rivals match, with critical comments slipping through the filter. Still, who hasn’t benefited from a light grilling every now and then?

Polite commentary isn’t the only new addition in FIFA 23. It’s the first game in the series to include women’s club football teams, and fancy overhauled animations that take advantage of the PS5 and Xbox Series X|S’s new-gen hardware. EA will be hoping to end on a high, as FIFA 23 will be the last of its soccer games to release with the official FIFA licence.

If disabling critical commentary doesn’t improve your soccer skills, maybe building a squad of Marvel superheroes will. Although you might not do much better with Ted Lasso wandering the pitch.

FIFA 23 is set to fully release this Friday, September 30.

Callum is TechRadar Gaming’s News Writer. You’ll find him whipping up stories about all the latest happenings in the gaming world, as well as penning the odd feature and review. Before coming to TechRadar, he wrote freelance for various sites, including Clash, The Telegraph, and Gamesindustry.biz, and worked as a Staff Writer at Wargamer. Strategy games and RPGs are his bread and butter, but he’ll eat anything that spins a captivating narrative. He also loves tabletop games, and will happily chew your ear off about TTRPGs and board games. 

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Google Pixel 7 price leak suggests Google is totally out of touch

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Google Pixel 7 price leak suggests Google is totally out of touch
The backs of the Pixel 7 and the Pixel 7 Pro



(Image credit: Google)

We’re starting to hear more and more Google Pixel 7 leaks, with the launch of the phone just a week away, but tech fans might be getting a lot of déjà vu, with the leaks all listing near-identical specs to what we heard about the Pixel 6 a year ago.

It sounds like the new phones – a successor to the Pixel 6 Pro is also expected – could be very similar to their 2021 predecessors. And a new price leak has suggested that the phones’ costs could be the same too, as a Twitter user spotted the Pixel 7 briefly listed on Amazon (before being promptly taken down, of course).

Google pixel 7 on Amazon US. $599.99.It is still showing up in search cache but the listing gives an error if you click on it. We have the B0 number to keep track of though!#teampixel pic.twitter.com/w5Z09D28YESeptember 27, 2022

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According to these listings, the Pixel 7 will cost $599 while the Pixel 7 Pro will cost $899, both of which are identical to the Pixel 6 and Pixel 6 Pro starting prices. The leak doesn’t include any other region prices, but in the UK the current models cost £599 and £849, while in Australia they went for AU$999 and AU$1,299.

So it sounds like Google is planning on retaining the same prices for its new phones as it sold the old ones for, a move which doesn’t make much sense.


Analysis: same price, new world

Google’s choice to keep the same price points is a little curious when you consider that the specs leaks suggest these phones are virtually unchanged from their predecessors. You’re buying year-old tech for the same price as before.

Do bear in mind that the price of tech generally lowers over time, so you can readily pick up a cheaper Pixel 6 or 6 Pro right now, and after the launch of the new ones, the older models will very likely get even cheaper.

But there’s another key factor to consider in the price: $599 might be the same number in 2022 as it was in 2021, but with the changing global climate, like wars and flailing currencies and cost of living crises, it’s a very different amount of money.

Some people just won’t be willing to shell out the amount this year, that they may have been able to last year. But this speaks to a wider issue in consumer tech.

Google isn’t the only tech company to completely neglect the challenging global climate when pricing its gadgets: Samsung is still releasing super-pricey folding phones, and the iPhone 14 is, for some incomprehensible reason, even pricier than the iPhone 13 in some regions. 

Too few brands are actually catering to the tough economic times many are facing right now, with companies increasing the price of their premium offerings to counter rising costs, instead of just designing more affordable alternatives to flagships.

These high and rising prices suggest that companies are totally out of touch with their buyers, and don’t understand the economic hardship troubling many.

We’ll have to reach a breaking point sooner or later, either with brands finally clueing into the fact that they need to release cheaper phones, or with customers voting with their wallets by sticking to second-hand or refurbished devices. But until then, you can buy the best cheap phones to show that cost is important to you.

Tom’s role in the TechRadar team is to specialize in phones and tablets, but he also takes on other tech like electric scooters, smartwatches, fitness, mobile gaming and more. He is based in London, UK.

He graduated in American Literature and Creative Writing from the University of East Anglia. Prior to working in TechRadar freelanced in tech, gaming and entertainment, and also spent many years working as a mixologist. Outside of TechRadar he works in film as a screenwriter, director and producer.

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DisplayMate awards the “Best Smartphone Display” title to the iPhone 14 Pro Max

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DisplayMate awards the “Best Smartphone Display” title to the iPhone 14 Pro Max

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